MARKETING SOLUTIONS IN PRACTICE.

Know-how base for People with Disabilities’ organizations

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News

We are about to start the OSMOSIS Project

The kick-off meeting will be organised in Poland from 26 to 29 of April, 2019. It will be an event during which all Project Partners will be introduced to the details of the Project and they will be presented to each other to get to know better and to create a strong...

Facebook

Our Project Facebook profile has already been launched. We will be updating it regularly with the current information, presenting the development of the Project and the news from our Partners

Idea

OSMOSIS – Harnessing the Power of Sports Marketing as an Innovative Approach to Increase Social Inclusion and Equal Opportunities for People with Disabilities

Osmosis is the process in which there is movement of area of a high concentration substance to an area of lower concentration. The idea of the our project is reminiscent of the process of OSMOSIS, but with regard to the mutual interpenetration of the sport of people with disabilities (PwD) and able-bodied people. The result of the project will be increase of social inclusion and equal opportunities for PwD.

By creating and developing a transnational network of 6 NGOs representing countries (Bulgaria, Croatia, Estonia, FYR of Macedonia, Latvia and Poland) with relatively low-developed systems of implementing social inclusion, as well as with a low level of social integration and sport of PwD, we want to develop effective and modern methods of undertaking action in field of disability and sport of PwD, and raising awareness in the field of disability and the positive role of sport.

The most innovative nature of the project lies in the fact that we use modern marketing solutions. Sport marketing will be a base of collaborative partnerships of NGOs working dynamically in different areas of sport and disability.

Knowledge base

As intellectual outputs the Marketing Manual and Tool Package will be created – a package of standard tools based on marketing know-how, ready for quick adaptation and implementation by each Partner. The greatest value of the project is free access to materials that neither the Partners nor other organizations would be able to finance and construct on their own.