MARKETING SOLUTIONS IN PRACTICE.
Know-how base for People with Disabilities’ organizations
Project: “OSMOSIS - Harnessing the Power of Sports Marketing as an Innovative Approach to Increase Social Inclusion and Equal Opportunities for People with Disabilities” Task: Kick-off meeting in Poland Location: Poznań, Poland Date: 26-29 April 2019 - 4 days...
Where did the idea of such a Project come from? Six European countries will be participating in the Project. Each of them comes from the Eastern or Southern part of Europe. In these countries the level of participation of people with disabilities in physical activity...
The kick-off meeting will be organised in Poland from 26 to 29 of April, 2019. It will be an event during which all Project Partners will be introduced to the details of the Project and they will be presented to each other to get to know better and to create a strong...
OSMOSIS – Harnessing the Power of Sports Marketing as an Innovative Approach to Increase Social Inclusion and Equal Opportunities for People with Disabilities
Osmosis is the process in which there is movement of area of a high concentration substance to an area of lower concentration. The idea of the our project is reminiscent of the process of OSMOSIS, but with regard to the mutual interpenetration of the sport of people with disabilities (PwD) and able-bodied people. The result of the project will be increase of social inclusion and equal opportunities for PwD.
By creating and developing a transnational network of 6 NGOs representing countries (Bulgaria, Croatia, Estonia, FYR of Macedonia, Latvia and Poland) with relatively low-developed systems of implementing social inclusion, as well as with a low level of social integration and sport of PwD, we want to develop effective and modern methods of undertaking action in field of disability and sport of PwD, and raising awareness in the field of disability and the positive role of sport.
The most innovative nature of the project lies in the fact that we use modern marketing solutions. Sport marketing will be a base of collaborative partnerships of NGOs working dynamically in different areas of sport and disability.