MARKETING SOLUTIONS IN PRACTICE.
Know-how base for People with Disabilities’ organizations
Project OSMOSIS task: Arrangement and accomplishing of Osmosis Open Event in Estonia Location: Elva, Tartu County Recreational Sports Centre, Estonia Date: 18th of July, 2022 Description and results: On the 18th of July, 2022, in Elva, Taru County Recreational Sports...
Project OSMOSIS task: Arranging and realizing the Osmosis Open Event in the Republic of N. Macedonia Organization: Humanitarian Association for Help and Support of People with Special Needs “ Bravura Cooperativa“ Location: city of Veles (City Sports Center), Macedonia...
Project OSMOSIS task: Arrangement and accomplishing of Osmosis Open Event in Latvia Location: Tukums (Tukums City stadium), Latvia Date: 11th of June, 2022 Description and results: On the 11th of June, 2022, in Tukums, Latvia, OSMOSIS Project Partner from Latvia has...
OSMOSIS – Harnessing the Power of Sports Marketing as an Innovative Approach to Increase Social Inclusion and Equal Opportunities for People with Disabilities
Osmosis is the process in which there is movement of area of a high concentration substance to an area of lower concentration. The idea of the our project is reminiscent of the process of OSMOSIS, but with regard to the mutual interpenetration of the sport of people with disabilities (PwD) and able-bodied people. The result of the project will be increase of social inclusion and equal opportunities for PwD.
By creating and developing a transnational network of 6 NGOs representing countries (Bulgaria, Croatia, Estonia, FYR of Macedonia, Latvia and Poland) with relatively low-developed systems of implementing social inclusion, as well as with a low level of social integration and sport of PwD, we want to develop effective and modern methods of undertaking action in field of disability and sport of PwD, and raising awareness in the field of disability and the positive role of sport.
The most innovative nature of the project lies in the fact that we use modern marketing solutions. Sport marketing will be a base of collaborative partnerships of NGOs working dynamically in different areas of sport and disability.